SeQuoia King has taken legal action against a major online retailer, alleging deceptive marketing practices related to their hypoallergenic body wash. On February 6, 2026, King filed a class-action lawsuit in the United States District Court for the Southern District of New York against Amazon.com Services LLC and Amazon.com, Inc. The lawsuit accuses the company of misleading consumers by labeling their body wash as hypoallergenic when it contains fragrance chemicals known to cause skin allergies.
The case centers around Amazon’s Hypoallergenic Body Wash for Sensitive Skin, part of their “Basics” collection. The product is marketed as dermatologist-tested and suitable for sensitive skin, yet it includes unspecified fragrance chemicals. According to King, these ingredients are among the most common causes of skin allergies, contradicting the product’s hypoallergenic claims. Citing sources like the American Academy of Dermatology and WebMD, King highlights that millions suffer from fragrance allergies and argues that consumers have been misled into purchasing a product that could potentially irritate sensitive skin.
King purchased the body wash multiple times from Amazon.com, believing it was free from irritants due to her psoriasis condition. She asserts that had she known about the presence of allergens in the product, she would not have bought it or paid as much as she did. The complaint alleges violations of New York General Business Law §§ 349 and 350 concerning deceptive acts and false advertising. King seeks compensation for damages incurred by herself and other affected consumers during the statute of limitations period.
The plaintiff is seeking various forms of relief from the court, including compensatory damages exceeding $5 million, statutory damages under New York law, punitive damages, restitution, and attorneys’ fees. The case emphasizes the broader issue of misleading labeling practices in consumer products marketed as hypoallergenic without regulatory standards enforcing such claims.
Representing SeQuoia King are attorneys Max S. Roberts, Victoria X. Zhou, and Caroline C. Donovan from Bursor & Fisher P.A., based in New York City. The case is being heard under Civil Action No.: 1:26-cv-1062 in front of judges at the Southern District Court of New York.
Source: 126cv01062_Sequoia_King_v_Amazon_Complaint_Southern_District_of_New_York.pdf
