Plaintiff alleges online retailer failed visually-impaired customer by violating ADA

Moynihan Courthouse
Moynihan Courthouse
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A visually-impaired individual has taken legal action against a company for failing to make its website accessible to blind and visually-impaired users. Clay Lee Jones filed a class-action complaint in the United States District Court for the Southern District of New York on November 26, 2025, accusing 100 Senses, Inc. of violating the Americans with Disabilities Act (ADA) by not providing equal access to its online services.

The lawsuit details how Jones, who is legally blind and relies on screen-reading software to navigate websites, encountered significant barriers when attempting to purchase a personal care item from 100 Senses’ website. Despite multiple attempts, including one on June 14, 2025, Jones was unable to complete his purchase due to the site’s lack of compatibility with screen-reader technology. The complaint highlights several specific accessibility issues, such as missing alt-text for images and navigation elements that do not announce their state—issues that prevent blind users from fully interacting with the site.

Jones argues that these barriers violate both federal and local laws designed to protect individuals with disabilities from discrimination. He cites Title III of the ADA and New York City Human Rights Law (NYCHRL), which mandate that public accommodations must be accessible to all individuals regardless of disability. The complaint also references guidelines set by the World Wide Web Consortium (W3C) known as WCAG 2.1, which provide standards for making web content accessible.

In seeking relief from the court, Jones requests a permanent injunction requiring 100 Senses to modify its website policies and practices to ensure ongoing compliance with accessibility standards. He asks for the appointment of an independent consultant to assist in this process and seeks compensatory damages along with attorney fees. The suit also calls for certification of a nationwide class of similarly affected individuals who have been denied equal access due to these alleged violations.

Representing Jones is attorney Rami Salim from Stein Saks PLLC, based in Hackensack, New Jersey. The case is identified under Case No.: 25-9875 and will be heard in front of judges at the Southern District Court of New York.

Source: 125cv09875_Clay_Lee_v_100_Senses_Complaint_Southern_District_of_New_York.pdf



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